Digital Marketing Specialist

Location: Sarajevo

Department: Marketing

We are looking to hire an experienced person who will join our marketing team to deliver the best solutions for our growing company. We are looking for stars – self-motivated, self-organized, and flexible candidates, people who will be participating in the planning, development, and implementation of the company’s marketing plan. In this role you will manage our online presence, run campaigns across multiple channels, advise on SEO strategy, collaborate on increasing demand generation, work to improve our marketing automation processes, and other related marketing activities.

Primary responsibilities:

  • Work with our team of content creators, designers, and developers, as well as our sales team to deliver an effective marketing strategy
  • Collaborate on building a strategy for generating website traffic using an inbound methodology
  • Propose website optimizations to convert more traffic into leads
  • Deploy focused marketing campaigns across multiple channels
  • Plan and execute online advertising campaigns with sales and product teams
  • Run remarketing and retargeting campaigns across multiple platforms (Google ads, social media, email, etc.)
  • Analyze the data and feedback and improve our strategies
  • Manage, maintain and update websites to ensure the design remains fresh and the content continues to drive interest from targeted audiences
  • Improve and manage online content, considering SEO and Google Analytics
  • Keep track of website analytics and KPIs and actively respond to them
  • Manage A/B website testing to optimize conversion
  • Monitor trends and provide new ideas to stay ahead of the competition
  • Automate marketing and sales processes with Salesforce and HubSpot
  • Generate critical reports for sales team
  • Improve and maintain the lead scoring process

Requirements:

  • Proven work experience in digital marketing is strongly required
  • Strong English communication (written and verbal) skills
  • Deep understanding of digital marketing channels
  • Experience with SEO/SEM and Google Analytics
  • Experience with online marketing and sales tools like HubSpot and Salesforce
  • Technology marketing experience, or at least experience in B2B tech marketing role
  • Demonstrated ability in the execution of successful marketing programs in a B2B environment
  • Self-starter able to work on their own without day-to-day oversight
  • Strong creative, strategic, analytical, organizational and personal skills
  • Ability to manage multiple projects and priorities
  • Friendly and professional attitude
  • A clear vision of honesty, positivity, and personal responsibility
  • Flexible hours when working on projects with our international teams

Advantages:

  • Technical university degree
  • Marketing experience within the SaaS/Tech industry
  • Experience with Open Source or product and service offerings
  • Experience with web or graphic design

Apply